The Finnish beer market has experienced considerable fluctuation over the past decade. The market size value in Finland decreased from €498.06 million in 2013 to €395.13 million in 2023, indicating a significant contraction. The highest yearly decline was a 16.39% drop in 2014, followed by smaller fluctuations in subsequent years. Notably, the market saw moderate recovery in 2017 and 2019 before experiencing another downturn. The year-on-year decline in 2022 and 2023 was 3.68% and 3.2% respectively. Over the last five years, the Compound Annual Growth Rate (CAGR) was -0.87%, showing a consistent downward trend. By 2028, the market value is forecasted to fall to €331.77 million, with a projected 5-year CAGR of -2.79%.
Future trends to watch for:
- Market stabilization or further decline depending on consumer behavior changes and economic conditions.
- Potential rise of alternative beverages such as craft beers and non-alcoholic options which could impact the traditional beer market.
- Government policies and regulations affecting alcohol consumption.
- Impacts of demographic shifts and health trends on beer consumption.
- Technological advancements in brewing and distribution that could alter market dynamics.
