Between 2013 and 2023, South Africa's domestic consumption of orange juice saw a fluctuating trend. Starting with 7.0 thousand metric tons in 2013, there was a general decline until 2016, reaching a low of 4.6 thousand metric tons. Post-2016, the consumption gradually increased, peaking at 7.5 thousand metric tons in 2022 before dropping to 6.79 thousand metric tons in 2023. Year-on-year variations over the last two years showed a rise of 4.17% in 2022 followed by a decrease of 9.53% in 2023. The five-year CAGR as of 2023 was 4.29%, indicating a moderate growth trajectory during this period.
Looking ahead, the forecast from 2024 onwards indicates a continuous decline in consumption with a negative five-year CAGR of 3.16%, projecting a drop to 5.57 thousand metric tons by 2028. This forecasted trend suggests that after an initial period of growth, domestic consumption is expected to decrease gradually.
Future trends to watch for include potential changes in consumer preferences towards healthier beverages, impacts of economic factors on disposable income, and possible shifts in national agricultural policies impacting orange production and juice availability. Additionally, global market dynamics and trade policies could influence domestic consumption patterns.
