From 2012 to 2022, Brazil's solid soap market (excluding toilet use) displayed a fluctuating trend. It saw peaks in 2017 at 125.58 million USD, with lows in 2014 at 113.51 million USD. In 2022, it stood at 123.52 million USD, a slight decline from the previous year. The CAGR from 2015 to 2022 was negative at -0.33%, highlighting an overall sluggish growth during this period, despite occasional increases like the 3.31% in 2017. The decline in 2020 was notably sharp at 5.02% but rebounded with a 5.24% increase in 2021.
Future trends to watch for include:
- Potential market stabilization or modest growth, given the prior fluctuations.
- Consumer shifts towards sustainable and organic solid soap products.
- Impact of economic changes in Brazil on consumer spending habits.
- Innovations in product forms and ingredients that might attract new segments.
