From 2013 to 2023, the US solid soap market value per capita showed a fluctuating trend, with a slight decline from $4.57 in 2013 to $4.85 in 2023. The largest decrease occurred between 2014 and 2018, whereas recent years witnessed a more stable range with minor increases.
In 2023, the market value per capita stood at $4.85, showing a modest growth compared to previous years. Year-on-year, there was a continual slight increase in both 2022 and 2023. Over the past five years, the compound annual growth rate (CAGR) exhibited a modest upward trend, reflecting a stable demand for solid soap.
Looking forward, the market may be influenced by sustainability trends and consumer preference shifts towards natural and eco-friendly products. Manufacturers focusing on innovative, environment-friendly products could capture significant market share amidst evolving consumer consciousness.
