The hair care market in Poland has seen significant fluctuations over the years. From 2013 to 2023, the market size value declined from 134.31 million Euros to 97.318 million Euros. In 2023, the market value stood at 97.318 million Euros. Key annual variations include a peak decline in 2015 with a year-on-year decrease of 10.78% and modest growth in 2021 with a 3.58% increase. Over the last five years ending in 2023, the compound annual growth rate (CAGR) was -1.59%.
Forecasts indicate continued decline in the market size value, reaching 89.12 million Euros by 2028. The projected 5-year CAGR is -1.39%, forecasting an overall market contraction of 6.77% from 2024 to 2028.
Future trends to watch for include the impact of emerging eco-friendly and organic products, evolving consumer preferences towards premium hair care solutions, and potential economic influences that could affect consumer spending patterns in Poland.