The still wine market in Poland experienced steady growth between 2013 and 2023, reaching 149.41 million liters in 2023. Year-on-year, the market has fluctuated, with significant growth of 11.75% in 2015 and a slight dip of 0.89% in 2019. In the last two years, the market grew by 3.43% in 2022 and 3.30% in 2023, showing a positive trend. Over the past five years, the average annual growth rate was 2.28%, indicating moderate, consistent growth.
Looking ahead, the market is forecasted to grow to 172.56 million liters by 2028, with an expected five-year CAGR of 2.28% and an overall growth of 11.96%. This suggests continued demand and a stable market expansion.
Future trends to watch for:
- Increasing consumer preference for premium wines.
- Potential impact of economic variables on discretionary spending.
- Evolution of distribution channels, including growth in e-commerce.
- Shifts in consumer demographics and taste preferences.
