The underwear market in the Netherlands has shown significant fluctuations over the past decade. From a volume of 549.84 million in 2012, the market peaked in 2014 at 730.56 million. Following a drop to 620.85 million in 2016, the market experienced more variability, ending at 612.73 million in 2022. Recent trends show a recovery, with the market's year-on-year variation at -0.41% in 2022, indicating stabilization. The CAGR over the last five years stands at 0.15%, reflecting modest growth. For 2023, the market volume is observed at a level consistent with the previous year, continuing the trend of stabilization.
Future trends to watch for include:
- Increasing demand for sustainable and eco-friendly materials
- Growth in online sales channels due to changing consumer behavior
- Influence of fashion trends and celebrity endorsements on market demand
- Impact of economic conditions and cost inflation on consumer spending
