Analysis of the forecast for individuals in Auvergne-Rhône-Alpes who haven't ordered goods or services online for private use in more than a year or never ordered, shows a decreasing trend from 2024 to 2028. The data predicts a continuous decline in this population, starting at 12.75% in 2024 down to 8.93% in 2028. This represents a year-on-year decrease averaging around 7%-8% and a compound annual growth rate (CAGR) of approximately -8% over the five-year period, suggesting an accelerating adoption of online shopping. In 2023, the percentage stood higher, indicating a significant shift towards digital consumer behavior.
Future trends to watch for:
- The impact of digital literacy initiatives could further reduce the percentage of non-online shoppers.
- Advancements in technology and e-commerce platforms may enhance user experience, driving more individuals towards online purchases.
- Socio-economic factors, such as disposable income and internet access, may influence the pace of this transition.
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