The forecast for individuals in South East England who last purchased online more than a year ago shows a gradual decline from 2024 to 2028. Starting at 1.75 million in 2024, the number diminishes to 1.66 million by 2028, representing a noticeable contraction. Given the 2023 data unavailable, the year-on-year decrease is consistent, approximately averaging 1.15% over the five years, indicating a moderate trend toward less infrequent online shopping patterns. The Compound Annual Growth Rate (CAGR) offers further insight into this gradual decline.
Factors likely influencing this trend include evolving consumer preferences, increasing ecommerce efficiency, and potential economic influences. Moving forward, it is crucial to monitor technological advancements, shifts in consumer behavior, and broader economic conditions, as they may further impact online shopping frequencies.
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