In 2023, the wages and salaries of advertising agencies in the UK stood at 5.36 billion Euros. From 2013 to 2023, the overall trend showed a steady increase, although there were fluctuations in the annual growth rates. Significant growth was observed in 2014 and 2015, with year-on-year increases of 28.49% and 9.73%, respectively. There were minor declines in 2016 and 2018, but the market recovered quickly. The cumulative annual growth rate (CAGR) for the last five years (2018-2023) was approximately 1.2%, indicating a slight but steady upward trend.
Going forward, the forecasted data from 2024 to 2028 suggests a continuation of this conservative growth trend, with the five-year CAGR predicted to be around 0.69%, culminating in a 3.49% growth rate by 2028. Notable future trends to watch include the impact of digital transformation on advertising agency operations and the potential for economic fluctuations to influence wage adjustments.