The turnover in Advertising and Market Research in Finland showed a fluctuating trend from 2013 to 2023. In 2023, the value stood at 1.78 billion Euros. The year-on-year variation in 2023 was 2.14%, indicating a modest growth compared to the previous year. Analyzing the compound annual growth rate (CAGR) for the last five years, from 2018 to 2023, the industry has experienced a small contraction of -0.27% per year on average.
For the forecasted period from 2024 to 2028, the turnover is expected to remain steady at 1.78 billion Euros, indicating no expected growth or contraction. The future growth rate over the next five years shows a very slight decline with a forecasted -0.03% CAGR, translating to a -0.16% forecasted five-year growth rate.
Future trends to watch for:
- Increasing adoption of digital advertising platforms and the subsequent impact on traditional advertising revenues.
- Growth of data analytics and its influence on more targeted advertising strategies.
- Potential market disruptions from emerging technologies such as artificial intelligence and blockchain in advertising and market research.
- Global economic factors that could influence advertising budgets and market research investments.
