The forecast for the number of persons employed in the advertising and market research sector in Norway shows a consistent growth from 2024 to 2028. Starting from 11.2 thousand employees in 2024, we see an increase to 12.1 thousand by 2028. This represents a steady year-on-year growth, indicating a healthy expansion in the industry. Measured year-over-year, the increases are approximately 2% annually. The compound annual growth rate (CAGR) over these five years is satisfactory, reflecting stable industry growth.
The number of persons employed stood at 10.98 thousand in 2023. Therefore, starting from this baseline, the industry is projected to grow steadily. Key future trends to watch for include the increasing importance of digital marketing, evolving customer engagement strategies, and the integration of advanced analytics and AI in market research. These factors will significantly influence employment dynamics and may lead to more specialized job roles in the sector.
