The forecast for plain beverage milk consumption in the US shows a declining trend from 2024 to 2028. The consumption is expected to decrease from 116.51 pounds in 2024 to 106.7 pounds in 2028. The year-on-year percentage decreases are as follows: 2.16% between 2024 and 2025, 2.18% between 2025 and 2026, 2.18% between 2026 and 2027, and 2.18% between 2027 and 2028. The compound annual growth rate (CAGR) from 2024 to 2028 indicates an average annual decline.
Future trends to monitor include changes in consumer preferences towards plant-based alternatives, growing health consciousness, and potential policy changes affecting dairy farming and production. Additionally, technological advancements in dairy production and genetic engineering might influence market trends and consumer habits.
