The beer market in Germany is experiencing a slight but steady decline in per capita consumption from 2024 to 2028. In 2023, the volume per capita stood at 95.31 kilograms, setting a baseline for this forecast. The year-on-year variation shows a decrease of approximately 0.24% from 2024 to 2025, followed by similar declines annually, marking a consistent downward trend. The compound annual growth rate (CAGR) over this five-year period points to an average annual decrease of about 0.3%.
Going forward, it is crucial to watch for trends such as changing consumer preferences towards healthier and non-alcoholic beverages, the impact of demographic shifts with aging populations, and legislative changes that might influence beer consumption. Additionally, the rise of craft and specialty beers and their potential to offset declines in traditional beer consumption will be significant factors to consider.
