The United States leads in global tourists with 1.4491 billion visitors, followed by Indonesia and France, each experiencing varied trends in 2023. Indonesia enjoyed an 8.44% increase in tourist numbers, while France saw a slight decline of 0.31%. Japan and Australia also showed positive growth rates, with 1.14% and 4.73% respectively. Canada remained relatively stable with minor decline of 0.019%. Smaller European nations like Denmark and Poland registered significant positive growths, at 7.72% and 2.18%, while Switzerland and the Czech Republic had marginal increases. On the downside, Slovenia, Latvia, and Estonia experienced notable declines.
Future trends in global tourism will likely focus on the recovery and growth in Asian markets, with Indonesia and Japan poised for continued increases. Sustainable tourism practices and tech integration are expected to play critical roles in shaping visitor experiences. Additionally, geopolitical stability and health-related travel restrictions could significantly impact tourist numbers.
Top countries in Number of Tourists (Overnight Visitors) by Country
| # | 10 Countries | Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 1,449,100,000 | 2021 | View data | ||
| 2 | 2 Indonesia | 399,520,000 | 2023 | +6.55% | +8.44% | View data |
| 3 | 3 France | 187,320,000 | 2023 | +5.05% | -0.31% | View data |
| 4 | 4 Japan | 141,770,000 | 2023 | +10.45% | +1.14% | View data |
| 5 | 5 Australia | 82,074,000 | 2023 | +15.88% | +4.73% | View data |
| 6 | 6 Canada | 69,318,000 | 2023 | +6.67% | -0.019% | View data |
| 7 | 7 Chile | 49,062,000 | 2023 | +10.2% | +3.01% | View data |
| 8 | 8 Poland | 46,278,000 | 2023 | +7.98% | +2.18% | View data |
| 9 | 9 Czech Republic | 29,517,000 | 2023 | +4.03% | +0.34% | View data |
| 10 | 10 Colombia | 25,660,000 | 2023 | +16.65% | +1.73% | View data |
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