In 2023, the sold production of lip make-up preparations in Italy stood at 251.91 million euros, indicating an 11.4% increase from 2022. Over the past decade, this market has fluctuated significantly. Highlights include strong growth in the mid-2010s, a sharp decline in 2020 due to the pandemic, and a subsequent recovery.
- 2022 to 2023: 11.4% - 2021 to 2022: 29.69%
The Compound Annual Growth Rate (CAGR) over the last 5 years stands at 3.58%. Forecasts from 2024 to 2028 show a steady growth trend, with the market expected to reach 292.17 million euros by 2028, representing a 2.35% forecasted CAGR and a 12.32% growth rate over five years.
Future trends to watch for include increased consumer demand for innovative and sustainable products, digital and e-commerce growth, and potential market disruptions from new entrants and regulatory changes.
