The US eye make-up preparations market value per capita was estimated at $31.80 in 2023. From 2024, the market is forecasted to grow consistently, reaching $36.67 by 2028. This indicates steady growth with year-on-year increases of approximately 3% annually.
The Compound Annual Growth Rate (CAGR) from 2024 to 2028 is projected at about 2.9%, reflecting sustained consumer interest and spending in cosmetic products.
Future trends to watch for include:
- Increasing consumer demand for natural and sustainable products.
- Innovations in ingredient technology enhancing product effectiveness.
- Rising influencer and social media impact on product choice and visibility.
