The eye make-up preparations market in Mexico shows a steady increase in value per capita over the forecast period from 2024 to 2028. In 2023, the market value per capita stood at 2.23 US dollars. In 2024, this value is forecasted to be 2.26 US dollars, reflecting a 1.35% year-on-year growth. The trend continues with 1.33% growth in 2025, 0.87% in 2026, and 1.30% in 2027, with the value reaching 2.36 US dollars per capita by 2028. The compounded annual growth rate (CAGR) over the last five years averages to approximately 1.43% per year.
Future trends to watch for in this market include the increasing demand for premium and natural eye make-up products, the influence of social media on consumer preferences, and the expanding male grooming market. Innovations in product formulations and the growing popularity of online retail channels are also expected to drive market growth.