The forecast for the beer market size volume per capita in Italy shows a slight decline from 2024 to 2028, with values moving from 28.34 kg to 28.31 kg per capita. Compared to 2023’s actual consumption data, this change reflects a stable but slightly downward trend. On a year-on-year basis, variations are minimal, indicating a steady pattern rather than any significant fluctuations.
Future trends to watch for include:
- Potential shifts in consumer preferences towards craft or non-alcoholic beers.
- The impact of health and wellness trends on beer consumption volume.
- Possible economic influences due to inflation or changes in disposable income.
