In 2024, the value added in the market research and public opinion polling sector in Brazil is forecasted to be 1.85 billion Brazilian Reals, marking a steady growth from previous years. By 2028, this figure is expected to increase to 2.01 billion Brazilian Reals. Year-on-year, from 2024 to 2028, the sector shows a consistent growth rate of approximately 2% annually. The Compound Annual Growth Rate (CAGR) over the five-year period from 2024 to 2028 is estimated at 2.1%, showcasing a stable upward trend in market value.
Future trends to watch in this sector include increased investment in digital data analytics and AI-driven insights, which will likely drive further innovations and efficiencies. Additionally, as Brazil's economy continues to stabilize, the demand for robust market research and public opinion insights is expected to grow, particularly in sectors such as consumer goods, technology, and financial services.
