In 2023, the number of persons employed in Advertising and Market Research in Sweden stood at 27,000 units. Over the last two years, there has been a consistent value of 27,000 units from 2021 through 2023, with a year-on-year variation of 0%. When observing the trend over the past five years, the compound annual growth rate (CAGR) has averaged at -0.75%, indicating a slight but noticeable decline.
Looking at the data over a more extended period from 2013 to 2023, the industry experienced a consistent downward trend, with an average annual decline of -1.51%. The employment numbers peaked at 30,000 units in 2013 and have been gradually trending downwards each year with specific stagnation periods in between.
Future trends to watch for:
- Technological advancements in digital advertising and data analytics may influence employment needs.
- Potential economic fluctuations that could impact marketing budgets and consequently job numbers.
- The shift towards more integrated marketing approaches blending traditional and digital methods may alter workforce requirements.
