The total hours worked in the Advertising and Market Research industry in the Netherlands steadily increased from 104 million hours in 2013 to 112 million hours in 2023. This indicates a modest but consistent growth over a decade. The year-on-year variation has generally been positive with notable increases, such as a 1.9% uptick in 2015 and a 0.9% increase in 2023. The compound annual growth rate (CAGR) shows smaller variations, with a CAGR of 0.36% observed over the past five years up to 2023. The forecasted data suggests a continuation of this trend, with the total hours projected to reach 114 million by 2028, marking an average annual growth rate (CAGR) of 0.35% over the next five years.

Future trends to watch for include:

Potential increases in digital marketing and data analytics activities, which could drive further demand for hours in these sectors.
Economic factors and regulatory changes impacting labor markets and advertising spending in the Netherlands.
Technological advancements and automation, which might affect the number of hours worked in traditional roles within the industry.