In 2023, the number of persons employed in the market research and public opinion polling sector in the UK stood at 28.0 thousand employees. Over the forecast period from 2024 to 2028, a declining trend is evident, with employment expected to decrease from 27.62 thousand in 2024 to 21.32 thousand in 2028. The year-on-year percentage variation shows a consistent negative trend, suggesting a contracting job market within this sector.
Future trends to watch for:
- Automation and AI advancements potentially impacting job roles.
- The shift in demand for data-driven insights leading to potential skillset evolution.
- Global economic factors influencing industry employment trends.
