As of 2023, Poland leads the European market for Toys and Games in terms of number of enterprises, followed closely by Germany and the United Kingdom. Notably, the Netherlands and Slovakia showed significant growth, with Germany and Belgium also recording notable increases. Conversely, France and Italy experienced declines.
Looking at the five-year period, Lithuania and Latvia stand out for their impressive growth, alongside strong gains from Belgium and Croatia. In contrast, France and Italy have faced challenges, reflected in negative growth trends.
Future trends to watch include potential market consolidation in larger markets like France and Italy, as well as continued growth in Eastern Europe. The rising focus on sustainable toys and digital innovation could significantly impact enterprise numbers across Europe.
Top countries in Toys and Games Number of Enterprises by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Poland | 965 | 2023 | +2.12% | +2.05% | View data |
| 2 | 2 Germany | 763 | 2023 | +1.33% | +4.69% | View data |
| 3 | 3 United Kingdom | 722 | 2023 | +1.4% | +1.36% | View data |
| 4 | 4 Netherlands | 622 | 2023 | +5.25% | +5.41% | View data |
| 5 | 5 Czech Republic | 461 | 2023 | -2.54% | -2.71% | View data |
| 6 | 6 Spain | 410 | 2023 | +0.74% | +0.44% | View data |
| 7 | 7 Slovakia | 389 | 2023 | +12.43% | +4.31% | View data |
| 8 | 8 France | 330 | 2023 | -16.46% | -14.66% | View data |
| 9 | 9 Italy | 305 | 2023 | -2.56% | -4.4% | View data |
| 10 | 10 Hungary | 276 | 2023 | +4.15% | +4.45% | View data |
