The forecast for wine consumption per capita in Italy from 2024 to 2028 indicates a gradual decline, with values decreasing from 4.64 liters in 2024 to 4.47 liters by 2028. The year-on-year percentage decreases are as follows: 2025 sees a decrease of 0.86%, 2026 a decrease of 1.09%, 2027 a decrease of 0.88%, and 2028 a decrease of 0.89%. The compound annual growth rate (CAGR) for this period reflects an average annual decline of around 0.92%.
Future trends to watch for include changes in consumer preferences towards lower-alcohol beverages, as well as the potential impact of economic factors and health-related campaigns on drinking habits. The sustainability trend might also affect wine production and consumption patterns, emphasizing local and eco-friendly products.
