The hair shampoos market size value per capita in Turkey depicts a declining trend from 2012 to 2022. Starting at 6.87 USD in 2012, it reached its peak in 2013 with 7.36 USD. Following fluctuating changes, it fell consistently after 2014, bottoming out at 4.58 USD in 2022. The year-on-year variation over the last two years shows a decrease of approximately 3.8% in 2021 and 3.4% in 2022. The average CAGR over the past five years is negative, reflecting an overall average annual decrement of around 4.7%.
For 2024, market analysts forecast potential stabilization or slight growth as consumer preferences evolve and economic conditions improve. Key trends to watch include a possible surge in demand for organic and specialty shampoos influenced by health-conscious consumers and innovations in hair care product formulations.
