European Number of Hotels Bedplaces Share by Country (Units (Bedplaces))

The 2023 data shows Italy maintaining the largest share of hotel bedplaces in Europe at 16.99%, with Spain and Germany close behind at 15.27% and 14.5%, respectively. Countries like the Czech Republic, Poland, and Denmark demonstrated significant growth with notable year-on-year increases, reflecting their emerging importance in the tourism sector. Conversely, major players such as Italy and Austria showed a slight decline in their bedplaces share. Lithuania, despite being a smaller market, showcased the highest growth rate over the last year.

Future trends to watch include the increasing allocation of resources towards smaller European markets, where significant growth potential exists. Enhanced sustainability practices and digital transformations in hospitality are expected to influence bedplaces share, with an increasing focus on personalized guest experiences, which may alter traditional market dynamics. Additionally, geopolitical developments and economic conditions will continue to shape travel behaviors and infrastructure investments in the European hospitality industry.