The flavoured liquid milk products market in Germany has shown a declining trend in volume from 2013 to 2023, with a notable year-on-year variation of -3.61% in 2023. From 2019 to 2023, the compound annual growth rate (CAGR) was -4.05%, reflecting a significant decrease in market size. As of 2023, the market stood at 0.949 billion kilograms. Forecasts suggest a continued decline, with a projected CAGR of -3.21% from 2024 to 2028, leading to a further volume reduction of 15.04%.
Future trends to watch for include shifts in consumer preferences towards plant-based alternatives and health-conscious products, which may further impact the flavoured liquid milk sector. Additionally, technological advancements in formulation and enhanced market strategies could play a role in market stabilization or revitalization.
