The analysis of self-employed people in the advertising and market research sector shows that the Netherlands leads with 17.87 thousand persons in 2024, despite a slight decline of 1.28% compared to 2023. Germany and the United Kingdom remain strong with values of 15.09 and 13.72 thousand, respectively. Poland recorded a positive growth of 2.51%, reaching 13.98 thousand. Spain's sector saw a significant surge of 17.11%, climbing to 11.2 thousand. Canada's small increase of 2.73% brought it to 6.75 thousand. Notably, Belgium and Slovakia saw significant growth at 4.45% and 5.36%, respectively.
Other notable development includes Slovenia and Latvia seeing impressive jumps of 8.32% and 9.35%. Romania saw the largest growth at 14.87%, albeit from a smaller base. Conversely, declines were seen in Estonia (down 6.01%) and Ireland (down 1.49%). Smaller markets like Iceland remained stable with little to no variation.
Looking ahead, the anticipated trends suggest burgeoning growth in emerging European markets such as Romania, Latvia, and Slovenia, potentially driven by increased investment in digital advertising and market analytics. Stability in larger markets like Germany and the Netherlands indicates mature sectors, while rapid technological advancements could spur further self-employment opportunities globally.
Top countries in Self-Employed People in Advertising and Market Research Sector Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Netherlands | 17.87 | 2023 | +2.27% | -1.28% | View data |
| 2 | 2 Germany | 15.09 | 2023 | 0% | 0% | View data |
| 3 | 3 Poland | 13.98 | 2023 | +2.62% | +2.51% | View data |
| 4 | 4 United Kingdom | 13.72 | 2023 | +1.22% | -1.39% | View data |
| 5 | 5 Spain | 11.2 | 2023 | +15.1% | +17.11% | View data |
| 6 | 6 Canada | 6.75 | 2023 | +3.35% | +2.73% | View data |
| 7 | 7 Czech Republic | 4.43 | 2023 | +1.9% | +2.77% | View data |
| 8 | 8 Austria | 4.24 | 2023 | +0.19% | +2.03% | View data |
| 9 | 9 Slovakia | 1.92 | 2023 | +2.5% | +5.36% | View data |
| 10 | 10 Belgium | 1.83 | 2023 | +4.55% | +4.45% | View data |
