The market research and public opinion polling sector in Chile experienced significant fluctuations over the past decade. The industry saw a sharp decline of 46.93% in 2014 followed by modest recovery, peaking at 115.21 Billion Chilean Pesos in 2016. However, since 2017, the sector has experienced a steady decline, with notable year-on-year decreases, such as -1.3% in 2018 and -10.03% in 2020. By 2023, the production value stood at 83.34 Billion Chilean Pesos, marking a consistent downward trend.
The average annual decline over the past five years (CAGR) leading up to 2023 has been -5.89%. Forecasts suggest this trend will continue, with an anticipated CAGR of -6.31% over the next five years, resulting in a projected production value of 56.02 Billion Chilean Pesos by 2028, reflecting a 27.8% decrease.
**Future Trends to Watch For:**
- Increased reliance on digital and AI-driven market research tools.
- Shifts towards more agile and real-time public opinion polling methods.
- Potential impacts of political and economic stability on market demand.
- Growing importance of data privacy and regulatory changes affecting data collection practices.
