The flavoured liquid milk products market in Italy showed varied trends from 2013 to 2023. The market initially saw growth from 2013 to 2017, peaking at 520.51 million kilograms in 2017. Post-2017, the market experienced a steady decline, with a significant reduction, reaching 347.87 million kilograms in 2023. Year-on-year variation indicates notable fluctuations, including remarkable growth in 2016 and consistent declines from 2018 onwards. Over the last five years, a negative CAGR of -5.97% was observed. Forecasted data suggest a continued decline, with a forecasted 5-year CAGR of -0.43%, translating to a total decrease of approximately 2.11% over five years.
Future trends to watch for:
- Shifts in consumer preference towards healthier beverages.
- Innovative product offerings, such as plant-based milk alternatives.
- Impact of economic factors and dietary trends on flavoured milk consumption.
- Sustainability trends influencing packaging and production approaches.
