The shampoo market in Austria has demonstrated a range of growth rates over the years, with notable fluctuations. From a value of €37.838 million in 2012, the market experienced a steady climb, reaching €76.349 million in 2022. The most significant year-on-year growth occurred in 2017 at 37.44%, followed by a slight decline in 2018. Between 2019 and 2022, the market grew consistently, albeit at a more moderate pace, with a CAGR of 2.09%. In 2023, the market value is anticipated to align closely with recent upward trends.
* Year-on-Year Variations: The past two years have shown stable growth with a 3.7% increase in 2021 and a 3.26% increase in 2022.
* Recent CAGR: Over the last five years, the market experienced an average annual growth rate of approximately 2.09%.
Future trends to watch for include the potential impact of eco-friendly and natural ingredient trends, digital transformation in marketing and sales channels, and emerging consumer preferences shaped by health and wellness movements. Innovation in product formulations and sustainable packaging will likely play a crucial role in driving market demand.
| # | 14 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 526,740,000 | 2023 | +1.35% | +1.04% | View data |
| 2 | 2 Spain | 265,250,000 | 2023 | -2.57% | -0.28% | View data |
| 3 | 3 Greece | 100,300,000 | 2023 | +2.86% | +4.24% | View data |
| 4 | 4 Poland | 80,131,000 | 2023 | -0.14% | +0.33% | View data |
| 5 | 5 Austria | 78,534,000 | 2023 | +4.45% | +3.51% | |
| 6 | 6 Ireland | 60,437,000 | 2023 | +0.61% | +2.1% | View data |
| 7 | 7 Portugal | 53,680,000 | 2023 | +0.69% | +0.065% | View data |