In 2023, squash consumption in the US stood at 6.3 pounds. Forecasts suggest a steady annual increase, with consumption reaching 6.81 pounds by 2028. Year-on-year growth is approximately 1.72% on average, representing a consistent upward trend. The compound annual growth rate (CAGR) over the forecast period is about 1.57%, indicating a healthy demand for squash.
Future trends to watch for include:
- Rising consumer interest in healthy and plant-based diets which could further boost squash consumption.
- Potential impact of agricultural innovations and supply chain efficiency on market availability and pricing.
- Influence of seasonal promotions and culinary trends on squash popularity.
