The employment in the Advertising and Market Research sector in Germany has shown varied trends from 2013 to 2023. In 2023, the employment stood at 173.05 thousand FTEs. The sector saw notable fluctuations, with a significant drop in 2020 due to external shocks, followed by a strong recovery in 2021. The year-on-year variation for 2022 and 2023 was +6.88% and +5.16%, respectively, demonstrating a positive growth momentum. The CAGR over the past five years was 3.37%, reflecting moderate growth despite previous volatility.
Future trends forecast a more stable growth with an anticipated increase from 176.85 thousand FTEs in 2024 to 191.66 thousand FTEs by 2028. The five-year CAGR from 2024 to 2028 is expected to be 1.62%, signifying modest but steady growth. Over the next five years, watch for digital transformation, AI integration, and data privacy regulations as critical factors influencing employment trends in the sector.
