The analysis of the global number of persons employed in advertising and market research by country shows significant disparities. The United States leads with 28.25 thousand persons, followed by Colombia with 16.84 thousand, and Germany with 10.13 thousand. In 2023, Colombia saw the highest year-on-year growth at 3.57%, while Denmark experienced the largest decline at -3.1%. Over the last five years, Poland, Estonia, and Slovenia demonstrated notable year-on-year growth, indicative of robust market expansions in these countries.
Future trends to watch include the potential for further growth in emerging markets such as Poland and Estonia, as these countries continue to develop their advertising and market research sectors. Additionally, the increasing digital transformation in advertising may drive changes in employment patterns worldwide, with potential shifts towards technology-driven roles in this industry.
Top countries in Number of Persons Employed in Advertising and Market Research Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 28.25 | 2023 | +0.15% | +0.12% | View data |
| 2 | 2 Colombia | 16.84 | 2023 | +3.41% | +3.57% | View data |
| 3 | 3 Germany | 10.13 | 2023 | -0.41% | -0.33% | View data |
| 4 | 4 United Kingdom | 8.11 | 2023 | +0.7% | +0.47% | View data |
| 5 | 5 France | 6.52 | 2023 | 0% | -0.13% | View data |
| 6 | 6 Spain | 4.27 | 2023 | -0.2% | -0.16% | View data |
| 7 | 7 Italy | 4.12 | 2023 | +0.72% | +0.6% | View data |
| 8 | 8 Poland | 3.82 | 2023 | +1.34% | +2.39% | View data |
| 9 | 9 Netherlands | 3.78 | 2023 | 0% | -0.22% | View data |
| 10 | 10 South Korea | 3.05 | 2023 | +1.26% | +1.44% | View data |
