The employment in the Market Research and Public Opinion Polling sector in Austria has experienced a general decline from a high of 1.34 thousand full-time equivalents in 2014 to 0.982 thousand in 2023. Notably, actual data shows a consistent year-on-year decrease from 2018 onwards, sustaining a downtrend with minimal fluctuations. The employment figures forecasted for 2028 continue to show this declining trend, with a negative CAGR of -0.12% over the next five years. The data confirms a persistent diminishing trajectory in workforce numbers, reflecting both economic and sector-specific challenges.
Future trends to watch for include shifts towards automated data collection and analysis technologies which could further reduce the need for human employment. Additionally, the evolution of consumer data privacy regulations and its impact on market research methodologies will be crucial. The sector may need to adapt by reshaping traditional roles and creating specialized skill sets to align with new technological and regulatory landscapes.
- Employment peaked at 1.34 thousand in 2014.
- Year-on-year variation reflects continuous decrease from 2018 onwards.
- 2028 projection shows a slight further decline to 0.975 thousand.
- 2023 stands at 0.982 thousand full-time equivalents.
- The past 5 years witnessed an average annual decline (CAGR) of -2.35%.
- Future 5-year forecast anticipates further decreases with a -0.12% CAGR.
