Employment in the Advertising and Market Research Sector in Finland has experienced fluctuating trends over the last decade. From 2013 to 2023, the sector saw a general decline with a few intermittent upswings. In 2023, employment stood at 7.55 thousand full-time equivalents, marking a -0.98% year-on-year decrease, and the five-year CAGR was -2.37%. Forecasts from 2024 indicate a continuing downward trend, with employment expected to reach 7.19 thousand by 2028, reflecting a forecast 5-year CAGR of -0.79% and a -3.87% growth rate over the period.
Future trends to watch for include the increasing influence of digital transformation, automation in market analysis, and potential shifts in media consumption habits, which could significantly impact employment demands in this sector.
