The data indicates that Poland and Italy lead the market with 74.89 and 72.43 million hours respectively in 2024, followed by the Netherlands at 38.86 million. Austria, Slovakia, and New Zealand show moderate engagement, with 19.48, 9.86, and 6.49 million hours respectively. On the lower end, Iceland records only 0.11 million hours. Year-on-year variations highlight growth in Denmark (7.1%), Slovenia (8.73%), and Hungary (7.65%), while the Netherlands (-2.76%), Greece (-2.49%), and Ireland (-2.77%) face declines. Poland (1.85%) and Italy (2.25%) show modest growth, indicating stability.
Future trends to watch include strong growth potential in Slovenia and Denmark, given their recent uptick in self-employment hours. Poland and Italy are expected to maintain stable growth, while the Netherlands and Greece may need strategic interventions to counter negative trends. Emerging markets like Slovakia and Hungary also hold promising opportunities for expansion in the self-employed advertising and market research sector.
Top countries in Self-Employed People in Advertising and Market Research Sector by Country
| # | 10 Countries | Million Hours | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Poland | 74.89 | 2023 | +2.29% | +1.85% | View data |
| 2 | 2 Italy | 72.43 | 2023 | +0.046% | +2.25% | View data |
| 3 | 3 Netherlands | 38.86 | 2023 | -0.97% | -2.76% | View data |
| 4 | 4 Austria | 19.48 | 2023 | +0.062% | -0.094% | View data |
| 5 | 5 Slovakia | 9.86 | 2023 | +2.36% | +3.73% | View data |
| 6 | 6 New Zealand | 6.49 | 2023 | +10.59% | +5.18% | View data |
| 7 | 7 Greece | 6.27 | 2023 | -0.46% | -2.49% | View data |
| 8 | 8 Finland | 6.2 | 2023 | +3.33% | +0.33% | View data |
| 9 | 9 Denmark | 4.73 | 2023 | +0.47% | +7.1% | View data |
| 10 | 10 Ireland | 3.97 | 2023 | +8.27% | -2.77% | View data |
