The U.S. wine market size volume per capita is on a declining trend over the forecast period, decreasing from 6.85 kg in 2024 to 6.41 kg in 2028. This represents a steady annual decline of approximately 2% each year. In comparison, the volume in 2023 was slightly higher than 2024, at approximately 6.96 kg. The five-year compound annual growth rate (CAGR) indicates a consistent decrease, suggesting a shift in consumer preferences or market dynamics.

Future trends to watch for include:

Rising consumer interest in alternative alcoholic beverages, potentially impacting wine consumption.
Growing awareness and demand for sustainable and organic wine options.
Potential changes in import/export policies affecting wine availability and pricing.