The decaffeinated coffee not roasted market in Portugal showed fluctuations over the past decade, reflecting varied consumer preferences and market conditions. By 2023, the volume stood at approximately 1.98 million kilograms. Recent years demonstrated a recovery with a 37.86% increase in 2022 and a modest 1.35% in 2023, representing improved market stabilization after previous declines. Despite a negative CAGR of -1.29% over five years, indicating slight contraction on average annually, the recent trends reflect positive shifts.
Future trends to watch for:
- Potential growth driven by health-conscious consumer trends leaning towards decaffeinated options.
- Innovation in processing methods, potentially enhancing product quality and boosting market appeal.
- Impact of sustainability and ethical sourcing on consumer preferences and market dynamics.
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