The import of beauty, make-up, and skincare preparations to Italy has shown consistent growth over the analyzed period from 2013 to 2023. Between 2013 and 2023, the value increased from $1.0105 billion to $1.3363 billion, reflecting an overall positive trend with occasional fluctuations. Specifically, 2023 stands at $1.3363 billion. The period saw some declines, such as the drop in 2015 and 2020, but overall growth remained strong, particularly with noticeable spikes in 2016 and 2017. Recent years have experienced stable growth, with the last two years showing year-on-year variations of 2.29% (2022) and 2.19% (2023).
The forecasted data from 2024 to 2028 suggests continued growth, with a projected value reaching $1.486 billion by 2028. The average growth per year over the next five years is forecasted at 1.67%, indicating a steady but slightly decelerated growth compared to previous years.
Key future trends to watch for include shifts in consumer preferences towards natural and organic products, technological advancements in skincare formulations, and potential impacts of economic conditions on consumer spending. The market's resilience will depend on its ability to adapt and meet evolving demands while navigating potential supply chain challenges.