In 2023, the value added in the advertising and market research sector in Brazil was expressed in billion Brazilian Reals. From 2024 to 2028, the forecasts indicate a gradual increase from 18.68 to 20.64 billion Brazilian Reals.
- Year-on-year growth for 2024 is 2.7%.
- For 2025, an increase of 2.7%.
- A further rise of 2.6% is predicted for 2026.
- The trend continues with a 2.4% rise in 2027.
- By 2028, growth is expected to be 2.4%.
On average, the compound annual growth rate (CAGR) over the five-year period is 2.56%, suggesting steady growth within the sector.
Future trends to watch include the impact of digital transformation and technology integration in advertising, evolution in consumer behavior, and regulatory changes. Sustainability practices and data privacy issues could also significantly shape the market.
