From 2013 to 2023, the total hours worked in Advertising and Market Research in Sweden have shown a fluctuating yet generally declining trend, decreasing from 40.17 million hours to 35.43 million hours. After notable declines in 2014 and 2018, the last two years witnessed a steady annual decrease, with a year-on-year reduction of about 1.23% by 2023.
Key variations observed: * Over the last two years (2022-2023): * 2022: Decrease of 1.24% * 2023: Decrease of 1.23% * The last 5 years showed an average annual decrease (CAGR) of 0.57%.
Looking ahead, from 2024 onwards, the total hours worked are forecasted to continue declining, reaching 33.11 million hours by 2028. The future trend reflects an average annual decline (CAGR) of 1.07%, with a total decrease of 5.24% over the next five years.
Future trends to watch for:- Adoption of advanced technologies and automation.- Potential shifts in spending patterns in digital advertising.- Impact of economic and regulatory changes on market dynamics.- The rise of new marketing channels and digital platforms reshaping labor demands.
