The turnover of the market research and public opinion polling industry in Austria saw varied trends from 2013 to 2023, with fluctuations evident. The turnover reached a peak in 2013 at 165.4 million Euros, followed by a somewhat volatile period, including a notable dip to 146.0 million Euros in 2018. By 2023, the turnover stood at 157.0 million Euros, showing recovery but not surpassing earlier peaks.
The year-on-year growth rate has seen substantial changes over the years, with significant variations such as a -9.99% decrease in 2018 and a 5% increase in 2019. The most recent years showed minor growth: 0.064% in both 2022 and 2023. The last five years' CAGR indicated moderate stability at approximately 1.46%.
Future Trends to Watch For:
- Continued slow but steady growth is forecasted, with the CAGR projected to be 0.03% from 2024 to 2028.
- Technological advancements and increased digitization could lead to new methodologies and efficiencies in data collection and analysis.
- Greater emphasis on data privacy and regulations may impact how market research is conducted.
- The increasing importance of real-time data analytics and AI-driven insights could reshape industry practices.
