Global Number of Persons Employed in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country

The United States leads in employment with 2.03 million people, showing a modest 1.34% growth in 2023. The United Kingdom and Germany follow, with growth rates of 1.95% and 0.73%, respectively. Notably, Colombia displays a substantial 3.4% growth. Other countries like New Zealand, Hungary, and Estonia exhibit strong growth rates of 2.63%, 1.98%, and 2.95%, respectively. Switzerland and Greece experienced subtle declines at -0.16% and -0.22%. Over five years, a compound annual growth rate (CAGR) indicates steady global employment growth in these sectors.

Future trends to watch include increased digitalization and marketing automation, driving demand across developed nations. Integrating AI and big data analytics in these sectors may further boost employment in technologically advanced countries. Sustainable and ethical business practices are likely to reshape job roles, enhancing requirements for new skills and expertise within developing economies.

Top countries in Number of Persons Employed in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country

# 10 Countries Thousand Units (Persons) Last Year YoY 5-years CAGR
1 1 United States 2,030 2023 +1.2% +1.34% View data
2 2 United Kingdom 647.91 2023 +1.3% +1.95% View data
3 3 Germany 506 2023 +0.8% +0.73% View data
4 4 Colombia 469.45 2023 +3.21% +3.4% View data
5 5 Italy 409.7 2023 +1.04% +1.27% View data
6 6 Spain 253 2023 +1.08% +1.06% View data
7 7 Netherlands 197 2023 +0.51% +0.52% View data
8 8 South Korea 170.9 2023 +1.42% +1.54% View data
9 9 Czech Republic 102.27 2023 +1.85% +1.42% View data
10 10 Sweden 63 2023 0% +0.65% View data

Top Countries about Marketing Research