In 2013, the number of self-employed people in the advertising and market research sector in Sweden stood at 3.0 thousand units. This figure remained the same in 2014. However, in 2015, there was a significant decline of 33.33%, bringing the number down to 2.0 thousand units, a trend that persisted through to 2023. For all forecasted years from 2024 to 2028, the figure remains constant at 2.0 thousand units. As of 2023, the value remains unchanged at 2.0 thousand units.
Year-on-year variation saw a drastic drop in 2015, and since then, it has stabilized with no significant changes, remaining steady at 2.0 thousand units annually from 2016 to 2023. The Compound Annual Growth Rate (CAGR) over the last five years is 0%, indicating a period of stagnation in this metric.
Looking ahead, there are no significant variations forecasted in the next five years, with the number of self-employed individuals in the sector continuing to hover at 2.0 thousand units annually through to 2028. This period will reflect a constant CAGR of 0%, showcasing stability but no growth in the sector.
Future trends to watch for:
- Potential economic shifts that could affect self-employment in the sector.
- The impact of technological advancements on self-employment rates.
- Changes in regulatory and policy environments influencing the advertising and market research sectors.
