In 2023, the sold production of soft drinks in Italy stood at 4.78 billion euros. Looking forward, the forecasted data for 2024 to 2028 shows a consistent year-on-year increase in value: 1.20% for 2024, 1.20% for 2025, 1.17% for 2026, 1.15% for 2027, and 1.12% for 2028. The Compound Annual Growth Rate (CAGR) for the five-year period from 2024 to 2028 is projected to be approximately 1.17%.
Future trends to watch for include:
- Innovation in healthier soft drink options due to growing health consciousness.
- The impact of regulatory changes on sugar content in beverages.
- Shifts in consumer preferences towards sustainable and eco-friendly packaging.
