In 2023, New Zealand's hair shampoo market size value per capita stood at $21.22. Between 2022 and 2023, there was a slight increase of 0.14%. Over the past five years from 2018 to 2023, the market saw a modest positive CAGR of approximately 0.14%, indicating a stable yet slow growth trend. Projections beyond 2023 suggest consistency in demand with potential for slight growth or stabilization depending on consumer behavior and market innovations.
Future trends to watch include sustainability and eco-friendliness driving purchasing decisions, the rise of organic and natural shampoos, and increasing customization options in hair care products tailored to individual needs.
