Kenya's beer consumption per capita, measured in liters of pure alcohol, is forecasted to decline from 0.79 in 2024 to 0.76 in 2028. The year-on-year percentage variations are minimal, with a slight drop of approximately 1.27% observed from 2025 to 2026 and consistency in 2027. The two-year trend shows a steady decrease of around 2.53% from 2024 to 2026. The compound annual growth rate (CAGR) over the five-year period from 2024 to 2028 is estimated to reflect a slight annual decline.
Future trends to watch for:
- Possible shifts in consumer preferences towards other alcoholic or non-alcoholic beverages.- Economic factors impacting disposable income and spending on leisure activities like alcohol consumption.- Regulatory changes affecting the beer industry, such as taxes and age restrictions.- Public health campaigns promoting reduced alcohol consumption.
