The employment in the advertising and market research sector in Sweden has shown a steady decline from 2013 to 2023, with the value standing at 18.76 thousand full-time equivalents in 2023. Over the past decade, the sector experienced an average annual decrease of 1.83%. The year-on-year decline has varied, peaking at a drop of 4.83% in 2020 and stabilizing slightly with a 2.22% decrease in 2023. The last five years recorded a CAGR of -2.75%.
Looking ahead, the forecasted data indicates continued reduction in employment, with an expected value of 16.69 thousand full-time equivalents by 2028. The 5-year CAGR from 2024 to 2028 is estimated at -1.86%, reflecting a longer-term trend of decreasing workforce in this sector.
Future trends to watch for include:
- Technological advancements and automation potentially leading to further reductions in human workforce.
- Shifts in market dynamics and client expectations affecting job roles and employment rates.
- Increased focus on digital marketing and data analytics, possibly changing the nature of employment within the sector.
